TopUp LIME Mobile Phones at Western Union Locations in the United States through MoreMagic Solutions

Friends and Family TopUp LIME Mobile Phones at 46,000 Western Union Agent Locations in the United States

KINGSTON, Jamaica, BRIDGETOWN, Barbados and NEWTON, Mass., Sept. 16 /PRNewswire/ — LIME, the Caribbean’s leading full service telecomms provider, and MoreMagic Solutions, a leading mobile payment solutions provider, announced today that friends and family of LIME customers, living outside the Caribbean, are now able to purchase TopUps and transfer the airtime to LIME phones, at Western Union Agent locations throughout the United States. C&W is connected to the MoreMagic Solutions IRR Global Hub, in order to perform international TopUp transactions and settlements. From 46,000 retail locations, or the web at , a customer can purchase a gift of prepaid airtime for a LIME mobile phone. Because MoreMagic Solutions offers daily foreign exchange (FX) without markup, LIME customers receive maximum airtime value at Western Union locations in the United States.

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At any Western Union Agent location in the United States, the customer simply enters WU plus the mobile phone number in international format, on the gray Prepaid Services form, in order to do a TopUp. The airtime is immediately available on the LIME mobile phone, and the recipient is notified of airtime credits with a personalized SMS message. Western Union locations are listed at

LIME’s offering of international recharge worldwide follows on the tremendous success of similar rollouts in its 13 Business Units in the Caribbean, where prepaid customers are enjoying the convenience of TopUps from retail stores and

“”Sending airtime from overseas is an excellent way to enable LIME customers to maximize their LIME mobile service,”” said Mariano Doble, Executive Vice President, Commercial, of LIME. “”MoreMagic Solutions International Roaming Recharge Global Hub, coupled with their distribution and marketing programs, will make it easy for friends and family of LIME customers from a multitude of countries to send airtime to them.””

“”Western Union is known for helping to connect people to their loved ones around the world,”” said David Shapiro, Senior Vice President, Western Union Global Payments. “”Our relationship with MoreMagic Solutions is just one more example of how we are using our unparalleled Agent network to provide consumers with the services they want and need.””

“”In these times of economic hardship, with tourism revenues down significantly in the Caribbean, the need to stay connected with friends and family abroad is greater than ever,”” said Pankaj Gulati, chairman and CEO, MoreMagic Solutions. “”There is a Western Union location on virtually every street corner in the United States, and LIME customers in the Caribbean know exactly where to send friends and family to try out international recharge. MoreMagic Solutions is pleased to help people to stay in touch, even when travel is limited.””

LIME and Cable & Wireless

LIME (Landline, Internet, Mobile, Entertainment) is the Caribbean’s leading telecommunications company, focused on building products and services that make Caribbean people’s lives better. LIME’s aim is to deliver the best service and the best communication services across the board, full stop. LIME is part of Cable & Wireless, one of the world’s leading international communications companies. For more information, visit .

MoreMagic Solutions

With deployments in more than 50 countries worldwide, MoreMagic Solutions offers payment solutions for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web. The MoreMagic Solutions International Roaming Recharge Global Hub offers connectivity worldwide to deliver revenue-generating services, including mobile recharge, minute transfer, and mobile money transfer, both domestic and international; mobile banking; bill payment; and mobile commerce; with integration into diverse network environments, languages, and currencies. For more information, visit .