Snatched presents wine, makeup and more at its Carnival pop-up market

PE­TER CHRISTO­PHER

In the midst of a dif­fi­cult eco­nom­ic head­wind, sev­er­al re­tail­ers with­in the beau­ty in­dus­try are hop­ing a col­lab­o­ra­tive ef­fort can help them nav­i­gate this pe­ri­od.

On Sun­day, Jan­u­ary 18, Snatched Cos­met­ics TT is host­ing its first-ever pop-up ex­pe­ri­ence called Snatched for the Road Presents: Wine, Mas Make­up & Ting.

Snatched Cos­met­ics TT Mar­ket­ing Con­sul­tant Gabrielle Ad­dley ex­plained that while pop-up mar­kets are not new, the event’s tim­ing aimed for pur­pose and im­pact.

She said, “This ini­tia­tive cre­ates a care­ful­ly craft­ed, el­e­vat­ed space where beau­ty, well­ness, fash­ion, and cul­ture meet, al­low­ing brands and con­sumers to en­gage mean­ing­ful­ly in one lo­ca­tion. It sup­ports lo­cal en­tre­pre­neurs, pro­vides re­al-time brand ex­po­sure, and gives cus­tomers ac­cess to live demos, ed­u­ca­tion, and en­ter­tain­ment in a fes­tive yet pre­mi­um en­vi­ron­ment.”

Ad­dley said it was de­signed as an im­mer­sive Car­ni­val warm-up as the pop-up brings to­geth­er fash­ion, beau­ty, well­ness, and tra­di­tion­al mas char­ac­ters such as moko jumbies and fan­cy sailors, ho­n­our­ing the artistry, her­itage, and sto­ry­telling that make Car­ni­val a trea­sured gift passed down through gen­er­a­tions.

Ad­dley ex­plained that the event aims to sup­port as­pir­ing en­tre­pre­neurs and pro­vide a plat­form for busi­ness­es to show­case their prod­ucts and ser­vices.

She said, “Pa­trons will be wel­comed with a com­pli­men­ta­ry glass of wine up­on en­try, set­ting the tone for a fes­tive shop­ping and ex­pe­ri­en­tial show­case. At­ten­dees can ex­plore Car­ni­val must-haves, en­joy fab­u­lous give­aways, and wit­ness live make­up and hair demon­stra­tions as part of the ‘Get Ready For The Road’ ex­pe­ri­ence.”

Ad­dley said the ini­tia­tive was done in re­sponse to feed­back re­ceived by beau­ty school Académie De Beauté TT, which sug­gest­ed the mod­ern con­sumer is seek­ing mo­ments, con­nec­tion, and val­ue.

She said, “Snatched For The Road is not sim­ply a pop-up. It is a strate­gic plat­form de­signed to, 1, pre­pare con­sumers for the road while cel­e­brat­ing the gift of Car­ni­val, 2) am­pli­fy small and emerg­ing brands at a crit­i­cal com­mer­cial pe­ri­od, and 3) trans­form shop­ping in­to an im­mer­sive, mem­o­rable ex­pe­ri­ence.”