The Communication Workers’ Union has raised concerns about TSTT’s new partnership with soca superstar Machel Montano, questioning how the company can enter a high-profile endorsement arrangement while citing cash flow limitations in ongoing wage negotiations.
In a statement dated February 24, the union congratulated Montano on his continued cultural impact, describing him as a global ambassador for Trinidad and Tobago. It said it understood why TSTT, as a national telecommunications provider, would align its brand with a prominent cultural figure.
However, the union said the partnership must be viewed against the backdrop of collective bargaining negotiations for the periods 2020 to 2022 and 2023 to 2025.
According to the union, TSTT has repeatedly maintained that financial constraints prevent meaningful wage adjustments. It said workers were presented with what it described as a one-time payment of about $15,000, with no structural salary increase.
The union said that offer came during a period of rising inflation and increased cost of living and was viewed by employees as dismissive of their loyalty and sacrifice.
It asked how the company could reconcile its stated financial position with what it described as the financial agility required to enter into a high-profile endorsement arrangement.
“Employees are entitled to understand the financial logic underpinning these decisions,” the union stated.
While supporting strategic partnerships that drive revenue growth and strengthen competitiveness, the union said brand elevation cannot come at the perceived expense of investment in personnel.
It described employees as the company’s “engine room” and warned that corporations can falter because of misaligned priorities and weakened internal trust.
The union also raised questions about the company’s independence and governance, asking whether TSTT is operating as a commercially viable entity or is perceived as an extension of governmental fiscal policy. It called for assurances that political considerations are not influencing strategic appointments in key departments and that any claims of financial hardship are grounded in audited reality.
The union said workers are seeking clarity on the company’s financial position, forward projections and strategic roadmap. It added that employees want assurances that if profitability is declared, it will be shared equitably, and that any declared losses are transparent and properly accounted for.
The union said it remains committed to constructive engagement and believes TSTT can be profitable and innovative. However, it called on the company’s leadership and board to match their external branding commitments with internal commitments to workers.
“Corporate success must be holistic. Cultural pride must be matched with corporate integrity. And profitability must never exclude the very people who make it possible.”