ANSA McAL launches ‘We Are the ANSA’ campaign

Port of Spain, Trinidad and To­ba­go – ANSA McAL has of­fi­cial­ly launched We Are the ANSA, a new Group-wide cul­ture and ca­reers cam­paign, at its Group Ori­en­ta­tion on Jan­u­ary 21, 2026, at the Hilton Trinidad.

Group CEO An­tho­ny N. Sab­ga III said, “We Are the ANSA is a core pil­lar of the Group’s reimag­ined Hu­man Re­sources strat­e­gy, de­signed to at­tract fu­ture tal­ent while au­then­ti­cal­ly show­cas­ing the cul­ture, val­ues, and peo­ple of the ANSA McAL Group. The cam­paign com­mu­ni­cates what it is like to work at ANSA McAL, high­light­ing ca­reer op­por­tu­ni­ties, growth path­ways, and the shared sense of pur­pose that con­nects em­ploy­ees across roles, in­dus­tries, and mar­kets.”

The ini­tia­tive aims to bring to life the ex­pe­ri­ences and cul­ture of ANSA McAL em­ploy­ees through their sto­ries and per­spec­tives. It will show how peo­ple can col­lab­o­rate, lead, in­no­vate, and con­tribute to­wards long-term im­pact across the re­gion and glob­al­ly, while re­main­ing com­pet­i­tive and re­silient in a rapid­ly evolv­ing world of work.

Chief Op­er­at­ing Of­fi­cer Adam N. Sab­ga said stew­ard­ship was not just a lead­er­ship con­cept but a mind­set. “It’s about tak­ing re­spon­si­bil­i­ty for what we have to­day, car­ing for the peo­ple and re­sources around us, and help­ing to build some­thing bet­ter for to­mor­row.”

The cam­paign aligns with the Group’s fo­cus on fu­ture readi­ness and sits along­side on­go­ing in­vest­ment in lead­er­ship de­vel­op­ment, en­hanced learn­ing and train­ing frame­works, and the re­spon­si­ble use of AI and dig­i­tal tools with­in HR sys­tems.

The We Are the ANSA cam­paign launch­es ini­tial­ly in Trinidad and To­ba­go, with a phased roll­out planned across the Group’s re­gion­al op­er­a­tions, be­gin­ning with Guyana in the com­ing months.