Watchmakers target female market with complex pieces

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Women walk past a window display of luxury goods maker Rolex in Paris' Place VendomeBASEL, Switzerland (Reuters) – Traditionally dominated by timepieces for men looking to show off their status with a Rolex or Omega, the $21 billion Swiss watchmaking industry is starting to design intricate watch movements for the neglected female market. Until recently, the women’s market was mostly focused on simple quartz watches for under 1,000 Swiss francs ($1,100) or luxury diamond-encrusted pieces with mind-blowing price tags. …

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