BMOBILE is the conference sponsor of this year’s Sales As A Profession Virtual Conference with the theme of the conference being “The New Sales Perspective.” This Conference aims to assist companies which were negatively affected by the covid19 pandemic, as well as those that are looking to improve their sales teams and techniques.
TSTT’s General Manager (Enterprise Services) Ian Galt will be one of the featured speakers at the conference on Thursday from 9 am to 3 pm.
In news release from bmobile, Galt said, “a strong sales team is critical for companies of all sizes if they wish to not only survive but stay ahead of their competition, especially during periods of depressed economic activity.
“Yet recent research has shown that sales skills are often lacking and there is a need for effective sales training. bmobile is therefore pleased to be a partner of the Sales As A Profession Conference and will continue to support the growth and development of our local business sector however we can.”
The release said that a March 2020 HRC Associates survey of businesses in TT and the wider Caribbean revealed that the covid19 pandemic presented unprecedented challenges, with 40 per cent experiencing decreased demand. A follow up April 2020 survey saw a more than double increase, with 83 per cent now experiencing decreased demand.
Conference co-founder Lyndon Brathwaite said, “this is not a webinar. This is a full day virtual conference.” Last year Brathwaite and Jarrod Best-Mitchell hosted the first sales conference ever held in the region. The inaugural Sales 360 Conference was a sold out success and this year’s conference is expected to surpass last year’s attendance target.
Brathwaite stated that they did consider postponing or cancelling the annual conference due to the current restrictions against gathering in groups, however, having considered the statistics, they felt that they should proceed with the event.
“A lot of companies were caught unprepared and did not have a business continuity plan in place. We are getting a lot of calls from clients who do not know how to make changes in the way they sell and what the new sales perspective should be. We decided to proceed with an event which would really resonate on how companies should shift and use new sales approaches going forward.”
A May 2020 survey by Market Facts and Opinions (2000) Limited indicated that due to the pandemic local businesses were dealing with three major business challenges: maintaining financial sustainability, addressing staff’s fears and concerns and adjusting business operations
Best-Mitchell said, “companies cannot sell and are therefore shutting down. Last year’s conference success and the crisis being faced by firms now because of covid19, demonstrate that a sales conference is really needed now. As with everything else, we had to make changes due to the pandemic. Thankfully there is technology that allows us to pivot and do the conference in a different way and still provide the same value, if not more. ”
Brathwaite explained that the Sales As A Profession Virtual Conference platform is extremely engaging and interactive, just like a normal conference. Attendees will not just be sitting and staring at a screen. They will be able to meet and greet, interact with each other, network and share their stories. Attendees will be assigned to tables and can set up virtual meeting rooms and private chats if they wish. There will also be a networking lounge and sponsor exhibition centre.
Interested people can visit www.salesasaprofession.com to register and for further details. Attendance is US$50 per person but there are also early bird and group discounts.
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