Spirits Soar on Flavored Liquors – Wall Street Journal

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Spirits Soar on Flavored Liquors
Wall Street Journal
Pernod Ricard SA launched five twists to Caribbean coconut rum Malibu across the globe in 12 months to reinvigorate sales, such as Malibu Red with tequila. “[Generating] value is clearly what it is all about,” says Chief Marketing Officer Martin Riley

and more »

Spirits Soar on Flavored Liquors
Wall Street Journal
Pernod Ricard SA launched five twists to Caribbean coconut rum Malibu across the globe in 12 months to reinvigorate sales, such as Malibu Red with tequila. "[Generating] value is clearly what it is all about," says Chief Marketing Officer Martin Riley

and more »

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