Deoest Odor Eliminating Underwear Surprisingly Popular With Japanese Executives

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A product developed in Japan to help those with serious intestinal problems is seeing sales skyrocket thanks to another needy and, frankly, huge market: Business executives with excessive gas. In Japan, executives are buying up Deoest odor-eliminating underwear that promises to magically absorb offensive odors. Well, fine, it’s not magic. The technology was invented by Professor Hiroki Ohge of Hiroshima University and developed by Japanese textile company Seiren. (h/t Betabeat) Working through “whiff-absorbing ceramic particles in the material fibres,” the company originally promoted the item to those with irritable bowel syndrome. Over time however, it appeared that rising sales in Japan…

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